Spam is an American classic with international appeal. This campaign highlights Spam’s ubiquitousness throughout all cultures.

Pratt Institute Package Design Masters Coursework
Class: Retail and Merchandising
Instructor: Diego Kolsky

This project is a rebranding, retail, and direct to consumer strategy for an existing brand. This campaign aims to highlight the uniqueness of Spam as a versatile, affordable, American classic with international appeal. It highlights the use of Spam in cultures all around the world.